Leather fanny pack for women - Reinventing the National Icon As a Daily Accessory

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Winner of Design-A-Bag 2022 International Competition
“Online Favorite Design”

Scan QR to read about our recent campaign dedicated to women's day

Story Behind Product images :

International Women’s Day is celebrated annually around the world in March and showcases the social, cultural, economic, and political achievements of women.
This day also calls on the public to take action to establish gender equality in the world. In honor of International Women’s Day, we have collected unique stories of trader women, which are imbued with individual pain, joy, frustration, aspirations, dreams, or achievements - feelings that are largely obscured and ignored in the masculine-dominant culture. In a patriarchal society the voices of non-privileged women are not listened to, moreover, a great majority of women believe, that their voices should not be heard either. In this regard, we encountered many obstacles during the project implementing process. Husbands and sons of selected trader women contacted a night before the photo shoot and barred us from collaborating with their mothers and wives with
unbridled aggression. Perhaps, the time will come, when Women’s Day will cease to exist because one day it will be our every day and women will no longer need to prove their strength to others

About the bag

Tradition + Utility

With a vision to make national identity a relevant part of everyday life for young people again, our design team decided to create the most popular modern accessory with a very Georgian twist. Incorporating the iconic cartridge holders (originally designed to carry bullets or gunpowder) into a comfortable waist bag with multiple pockets, Chokh’cha is named after the original. Adding a useful function to the traditional form has helped bring the iconic
national costume to the most unexpected places - ordinary coffee shops, bars, dance floors, supermarkets, universities, and celebrities’ closets. The first
batch was immediately sold out without any additional promotion. Chokh’chas come in many different colorways and materials, making the waist bag even
more appealing and accessible to wider audiences.

Fanny pack features :

TWO SEPARATE ZIPPERED COMPARTMENTS. One main zippered compartment, one front zippered pocket as a cardholder and one secret compartment on the back.

Fanny pack has an ADJUSTABLE WAIST STRAP fits up to 43” with quick release buckle.

MATERIAL: Natural leather
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